Folks, winter is finally here. This means selling a home can become a real challenge for homeowners. How can real estate agents protect their products from the slow holiday season and attract buyers who often have other priorities this year?
Real estate
agents have many things to consider when creating the perfect atmosphere for
the home they are selling. Space, decor, lighting, art, temperature, music all
combine to create a great customer experience. We want to make the most of the
upcoming holidays and create a good Christmas spirit with decorations. Here we
give advice on how to decorate and organize your home so that buyers do not
want to leave it.
The Magic of Scents
If you like romantic movies like me, you have to watch the movie
Leap Year. Coincidentally, the main character is a real estate agent who is
building a house for a young couple. From the first scene we see how carefully
he decorates the room. The most curious is when he put the cookies in the oven
and told the nurse to heat them ten minutes before the customers came. And what
do you think happened? The smell did the trick and the house sold for double
the asking price.
What we see here is a classic shop
trick. Have you ever noticed that when you walk into a restaurant you are
immediately hit by the smell of freshly baked bread? And suddenly you feel more
comfortable, at home. Most importantly, you are hungry and want to buy more.
The same goes for selling a house -
not to be hungry, but to make your customers feel at home. Imagine walking into
your home and smelling the deep smell of freshly baked cookies. It will bring
back happy childhood memories. And it will convince your buyers to stay longer
and maybe even buy the home.
New Year’s Decorating Tips for Real Estate Agents
Although the magic of perfume can work
wonders, it is not enough. To create a true New Year's spirit, you need
decorations. Seems like a simple thing to do, right?
Unfortunately, it is not as easy as it seems. Experienced real estate agents suggest keeping the following decorating tips for real estate agents in mind:
1. Always depersonalize your
decorations – What we mean by depersonalization is to make your decorations
appropriate and identifiable for everyone. For example, don't use religious
symbols and symbols.
2. Although traditional Christmas and
New Year decorations mean having a beautiful tree, it is better to skip it. A
Christmas tree can easily clutter up the room and that's the last thing you
want.
3. If the house has a fireplace, this
is a good time to use it to your advantage. The fireplace will create a warm
and comfortable atmosphere.
4. Consider the neighborhood the house is in – Christmas decorations can vary greatly by neighborhood. If the exterior decorations of the other houses are very festive, we suggest that you decorate the house in the same tradition to stay in harmony with your neighbors.
Few Final Words
Although selling a home during the
holiday season can be difficult, Christmas decorations can help you improve the
situation. Remember, be tasteful. In this case, less is more.
P.S Interested in Christmas marketing
strategies? Check out this article Best Holiday Real Estate Marketing Ideas.
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